"Lockers First" is the New "Mobile-First" #Lockersfirst

#lockersfirst by Andre Veskimeister

The Founder and CEO of Parcel Locker Central Andre Veskimeister introduces the "Lockers First" strategy.

In the digital realm, the "mobile-first" strategy revolutionized how we approached design and development, prioritizing mobile devices due to the rapid surge of smartphone adoption in the late 2000s and early 2010s.
 
Now, it's time for a similar paradigm shift in Last-Mile delivery: The "Lockers First" strategy.
 
What is the "Lockers First" Strategy?

"Lockers First" is not just a concept; it's a comprehensive approach. It emphasizes prioritizing parcel locker delivery throughout the entire delivery process. This includes delivery pricing, partner negotiations, e-commerce checkout design, first-mile route planning, last-mile route and resource planning, and customer onboarding.

Why Adopt a "Locker First" Strategy?

The trend is clear, especially in regions like the Nordics and Baltics. The growth of the Parcel Locker networks is undeniable. Carriers are constantly increasing their financial projections on parcel locker investments and deliveries.

The Urgency of "Lockers First"

The time is now. Prime locations are in high demand, and they're limited. If you're not on board, your competition will be, and they'll be the ones reaping the benefits.
 
How to Embrace "Lockers First"?

It's not about dipping your toes in the water. Testing with a handful of lockers in a vast market won't yield the results you're aiming for. The mantra here is simple: Go big or risk being left behind.

Where to start?

Easy. Three words only. Locations, Locations, Locations.

If you're aligned with this future of Last-Mile delivery and believe in the "Lockers First" approach, give this a like and follow Parcel Locker Central and Andre Veskimeister for more insights.